It depends on what you see ':¶

You know those instance where someone else has already seen the end but even if they were your close and trusted friend you won't stop just because of what they see. And it's not because you don't believe them, or what they're saying is not the most believable, or so obvious if you were them you would say the same!

Those instances where you, who is normally a very rational being know you're being irrational but still choose to take that risk, because among many other things you want to experience it [Or atleast that's how it seems!].

Where even if you don't believe, you still won't give in to the pressure to leave your radical choice... in many cases however, you believe, or atleast want to believe it will be different.

When you sacrifice all you have... you could loose it all in a blink. If however you don't you may make the biggest gain everyone could have never imagined.

It's a stupid move that makes absolutely no sense... bluffing with no ace up your sleeve, but if you pull it of you walk away with everything on the table.

The risk is unquantifiable, it's more of an uncertainty to everyone else but you can see the shine... the only reason you are all in regardless of who wins, because no one else can see the real price.

While they see the sun with all it's potential energy, you can see more than that... many stars, many galaxies, what seems like an entire universe only wrapped in what everyone else sees as garbage ':| What you see is not only energy, power, uncontained, undefined but you see beauty too, you see the night sky... now you must understand how easy it is to bet my sun and moon, now you know if I had the milky way I would bet it too. 

That is how you win regardless of how the game ends. Because even if someone else takes the price [you can offer to be their slave to tend to it, to amaze in its beauty everyday, every second of your slave days! But you probably don't have to...], they will leave your universe well wrapped as rubbish, to be collected by the servants. You only need to befriend them, or offer to clean up to save yourself from looking through the the bin.

If this is not your case then it will be a stupid bluff, a risk not worth taking ...my disclaimer opinion. Please take this warning and save yourself from loosing all your material wealth, in a poker game!